A brand new look.
A brand refresh is not that uncommon. It’s a way for companies to stay relevant in an ever evolving world of competition. Tasked with re-branding a whole suite of logos, the challenge was creating a concept that made the current logos more contemporary, at the same time be in line with each other in terms of design.
The possibilities are endless.
Ultimately, I settled on the Infinity Symbol to both unify the design as well as drive home the concept behind the company’s motto: "Endless Possibilities.”
Change can be scary , but it can also be good.
There is a lot at stake when you are refreshing a brand. Let’s face it, change is always scary, and some people prefer to stay with something that they are familiar with.
While some may grow into it, turns out though, people like change.
